Giselle Mascarenhas is the founder of BECOME™, creator of the BECOME Methodology™, and author of She Forgot She Was Free. An entrepreneur, speaker, and transformational guide, she has dedicated her life’s work to helping people reconnect with who they were created to be so they can live with greater purpose, freedom, and intentionality.
After years of building businesses, leading organizations, and walking through seasons of personal growth, Giselle recognized that lasting transformation does not begin with external success, it begins with remembering one’s authentic identity. That realization became the foundation of the BECOME Method™, a proprietary methodology designed to guide individuals through a transformational process of self-awareness, healing, alignment, courageous action, and embodied growth. Unlike a framework that offers guidelines for achieving a specific outcome, The BECOME Method™ is a comprehensive method of personal advancement that can be applied across every area of life, leadership, and purpose.
Her debut book, She Forgot She Was Free, is both a deeply personal memoir and an invitation for readers to embark on their own journey of remembrance. Through honest storytelling, reflection, and faith, the book explores the universal experience of losing ourselves beneath expectations, fear, pain, and performance, and the courageous journey of rediscovering the freedom, identity, and purpose that have always existed within us. Rather than simply telling her story, Giselle invites readers to see themselves in its pages and begin writing the next chapter of their own lives.
The book became the catalyst for the broader BECOME movement, an expanding ecosystem of transformational experiences designed to help people move beyond inspiration into intentional action. Through immersive workshops, retreats, leadership development, educational programs, community experiences, publishing initiatives, and speaking engagements, Giselle equips individuals with practical tools to create meaningful and lasting transformation. Every experience is grounded in the belief that personal growth is not about becoming someone different but remembering and embodying the person God uniquely created each of us to be.
Known for her ability to blend heartfelt storytelling with practical application, Giselle creates spaces where people feel seen, challenged, and empowered to take meaningful action. Her presentations combine vulnerability, strategic thinking, and actionable guidance, allowing audiences to leave not only inspired but equipped with a clear path forward. Her work resonates with entrepreneurs, leaders, professionals, educators, faith-based communities, and individuals seeking deeper purpose and authentic fulfillment.
Beyond her work as an author and speaker, Giselle is passionate about developing leaders who create ripple effects within their families, businesses, organizations, and communities. She believes transformation is contagious, that when one person remembers who they are and chooses to live courageously, they give others permission to do the same. This philosophy continues to shape every initiative within the BECOME movement.
Through future books, collaborative publishing projects, leadership academies, retreats, and global speaking engagements, Giselle’s mission is to help millions of people reconnect with their God-given identity and become the fullest expression of who they were created to be. She envisions BECOME as a worldwide movement that empowers individuals to live intentionally, lead authentically, and create lasting impact for generations to come.
Giselle lives in Texas with her family and continues to write, teach, speak, and expand the global reach of the BECOME movement. Whether on stage, in the pages of a book, or through transformational experiences, her message remains the same: the person you are searching for has never been lost, you have simply forgotten who you are. Remember. Rise. BECOME.
Visit her website at www.thebecomemethod.com.
Connect with her on social media at:
╰┈➤Twitter: https://x.com/giselleempowers
╰┈➤ Facebook: https://www.facebook.com/giselleempowers
╰┈➤Instagram: https://instagram.com/giselleempowers
╰┈➤Goodreads: https://www.goodreads.com/author/show/21957760.Giselle_Mascarenhas
Would you say it’s been a rocky road for you in regard to getting your book written and published or pretty much smooth sailing? Can you tell us about your journey?
Oh, definitely not smooth sailing, but I think that is part of why this book exists.
She Forgot She Was Free wasn't simply a book I decided to write. It became another part of my own becoming.
Writing it meant going back into memories I had carried for decades and looking at them through the eyes of the woman I am today. There were moments when I thought I knew exactly what I wanted to say, and then I would uncover another layer of the story.
The hardest part wasn't writing the words. It was telling the truth.
I had to be willing to look at the little girl I was, the woman I learned to perform as, the ways I lost pieces of myself, and the woman I eventually fought to remember.
When I went into the discovery session with my publisher, I had no idea what I was going to write. I only knew that God was calling me to write a book.
Honestly, I am still processing what happened in that session because, to me, it was nothing short of a miracle.
I walked in confused. My publisher and I prayed together, and after that prayer, God took over. On her whiteboard, the entire framework of the book just came pouring out. I could see it. I knew what I was supposed to write. I walked out with direction.
I went home and wrote the memoir portion of the book in three days.
I wrote for nearly 15 hours a day, stopping only to eat, use the bathroom, and answer a couple of texts. My husband would leave the house around 8:30 in the morning, and I would already be writing. He would come home after 6:00 that evening, and I would still be sitting there writing.
It was pouring out of me.
And that is when I understood: God had used my whole life to prepare me for this book.
The beautiful moments. The painful ones. The little girl I was. The woman I became. The years I spent performing, achieving, surviving, building, losing, rebuilding, and eventually remembering.
There is so much purpose in She Forgot She Was Free because its message is the message I believe I was meant to give women:
You are WHOLE right now.
You don't have to change who you are to become worthy of the life you desire.
You don't need to become someone new.
You need to REMEMBER who you have always been.
So no, it wasn't necessarily easy. But it was incredibly sacred. Writing this book became its own return, its own excavation, and its own act of betting on myself.
When not writing, what do you like to do for relaxation and/or fun?
I PLAY!
That answer is actually really important to me because play is such a big part of my story.
I love dancing. I love the beach. I love being with my grandchildren. I love beautiful conversations that somehow turn into three-hour conversations. I love gathering women, dreaming, creating experiences, laughing, moving my body, and doing things simply because they bring me joy.
For a long time, I was really good at being responsible. I knew how to build, lead, work and expand what or who I was focused on.
Part of returning to myself has been remembering that I am also allowed to do things simply because they make me feel alive.
What makes your book stand out from the rest?
Because I don't believe you need to become a better version of yourself.
I believe you need to remember who you were before the world got loud.
That is the heartbeat of She Forgot She Was Free.
This isn't just my memoir, and it isn't simply a traditional self-help book. I use my own life, the beautiful parts, the messy parts, the things I got wrong, the things that broke me open, as a mirror for the reader.
The book moves from The Girl Who Played, to The Girl Who Performed, to The Woman Who Remembered. It invites the reader to see where she may have traded freedom for approval, responsibility, achievement, survival or belonging, and then gives her space to find her way back.
My belief is simple:
You do not find yourself. You return to her.
Can you give us the very first page of your book so that we can get a glimpse inside?
PART ONE
The Girl Who Played
She is still in there.
That is the first thing I need you to know before we go any further. Before the story.
Before the lessons. Before any of it.
The girl you were before the world told you who to be , she didn't leave. She just got
quiet.
And this book is her invitation to come back.
I Remember Her
I was maybe two years old.
Pink leggings. A leotard. Little ballet shoes that I was probably too young to understand
but wore like they were the most important thing I had ever put on my body. Which, at
two, they were.
What I remember most isn't the outfit. It's my dad's face.
The way he looked at me.
If you have ever been looked at like that, like you are someone's entire reason for being
in the room, you know there are no words for it. You just felt it. In your chest. In your
bones. In the way your little body stood up straighter without anyone telling it to.
I was his princess. Not because I performed for it. Not because I earned it. Not because I
was the prettiest or the smartest or the most well-behaved.
Just because I was me. And that was enough. That was more than enough. That was
everything.
If your book was put in the holiday section of the store, what holiday would that be and why?
New Year's Day.
Not New Year's Eve. New Year's Day.
Because this book isn't about the countdown, the party, or making another list of resolutions about everything you need to fix about yourself.
It's about waking up.
It's that first morning when the noise is over and you get quiet enough to ask:
Who am I now? What do I actually want? And what if I don't need to reinvent myself this year? What if I just need to remember myself?
That is She Forgot She Was Free.
Not “new year, new you.”
New year. Truer you.
Would you consider turning your book into a series or has that already been done?
I don't know that I see She Forgot She Was Free becoming a traditional book series.
I see it becoming a movement.
The book was never meant to sit on a shelf. The ideas inside it have become part of the foundation for the work I am building through BECOME and The BECOME Method™ experiences, Dream Labs, camps, conversations and spaces where women can actually practice what it means to remember themselves.
So I don't know if there will be She Forgot She Was Free: Part Two but definitely more break “open-books” are in the works!
When you were young, did you ever see writing as a career or full-time profession?
No!
I was the little girl putting on shows.
I was imagining things, gathering people, creating, performing, dreaming and finding ways to bring whatever I could see in my imagination to life.
I don't think I would have ever called myself a writer.
What I understand now is that I have always been a storyteller.
Writing simply became another way for me to tell the story.
And I love that because there is something beautiful about becoming an author later in life. I didn't sit down and decide, “I want to have a career as a writer.”
I lived first.
Then I realized there was a story inside that life worth telling.
And now, I launch my first Anthology of BECOME stories and that I am incredibly excited about!
What’s next on your to do list?
BECOME.
And I mean that both literally and figuratively.
I founded BECOME because I realized She Forgot She Was Free wasn't the culmination of my life's work. It was the doorway into it.
I'm building experiences around The BECOME Method™ that help women move from simply reading about freedom to actually experiencing it, from our BECOME Dream Labs and Connection Camps to the BECOME Anthology, where I am helping other women find and tell the stories they were meant to share.
And I'm dreaming much bigger than one book, one event or one program.
My life's work is becoming very clear to me: I want women to remember who they were before the world told them who they had to be, and then have the courage to build a life from that truth.
So what's next?
More women.
More stories.
More remembering.
And a whole lot of BECOMING.
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