Juliet Huck is an expert in persuasive communications with 25 years of experience. She was born in Marietta, Ohio, and holds a bachelor’s degree in fine arts. During her career, she has worked with the US Department of Justice for the Enron litigation, Exxon Mobil, Boeing, and law firms, such as O’Melveny and Myers, Kirkland and Ellis, and King and Spalding, among other high-profile clients. Juliet is the author of 50 Ways to Get Your Way and The Equation of Persuasion: Securing Decisions in Your Favor.
Her latest book, 50 Ways to Get Your Way, offers insights for skillfully using persuasion in work and in life by forming meaningful relationships. It is the first book in a series that will teach readers how to get what they want in all facets of their lives.
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About the Book:
Title: 50 WAYS TO GET YOUR WAY
Author: Juliet Huck
Publisher: The Huck Group
Author: Juliet Huck
Publisher: The Huck Group
50 Ways to Get Your Way by Juliet Huck Promotes the Art of Persuading Others Using the Simple Power of Commonsense Values
In 50 WAYS TO GET YOUR WAY, Juliet Huck shares the lessons she learned while growing up on her family’s farm in rural Ohio—values such as being grateful, nurturing relationships, and listening intently, which she used to build a successful career as a persuasion strategist working with corporate clients and on high-profile legal cases. Huck teaches readers how to be persuasive in a manner that is honorable and respectful, while making genuine human connections.
The tools Huck shares in 50 WAYS TO GET YOUR WAY are familiar, but the author notes that many of these values are missing in the current social climate. Using beautiful images (many photographed by the author) and conversational prose, Huck encourages readers to commit to a practice of awareness—of self and others—and guides them through the dance of building relationships that will help them achieve their goals. While all of the pearls of wisdom presented in 50 WAYS TO GET YOUR WAY are essential ingredients for developing into a solid human being, several offer the building blocks for becoming an exceptional person who gets what he or she wants. Being empathetic by learning what other people find meaningful, paying attention to the effect that one’s tone can have on others, telling a compelling story, letting go of expectations to minimize disappointment, and understanding the importance of clarity when asking for assistance or sharing plans are just a few of the gems that Huck examines in her book.
Huck acknowledges that the principles outlined in 50 WAYS TO GET YOUR WAY are not “rocket science”; however, she believes they are timely. “Observing the current environment, I could not sit back and be silent about how we are treating each other—especially when we need something from someone else. I felt instead of fighting with others, it is time to remind us of the beautiful things that can connect us,” Huck said.
50 WAYS TO GET YOUR WAY was written with the intention of helping people fulfill their personal and professional needs by mastering the art of making genuine connections.
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Thanks for this interview, Juliet. Congratulations on your new book! Would you say it’s been a rocky road for you in regards to getting your book written and published or pretty much smooth sailing?
This is my second book that have self-published. The writing and design came easy but promoting and selling books is always the hardest task.
Can you tell us about your journey?
Observing the current environment in our world, I could not sit back and be silent on how we are treating each other – especially when we need something from someone else. I felt instead of fighting with others it is time to remind us of the beautiful things that can connect us. I know this book can help you stop and look at how we ask others for something we need. Enjoy!
What makes your book stand out from the rest?
My book contains thought provoking photos with each of the 50 ways as we are such a visual society. Plus retention levels go up to 90% when words and pictures are combined.
Can you give us the very first page of your book so that we can get a glimpse inside?
The Declaration of Persuasion
Persuasion in NOT a call to action – it is a directed action
It is time to break up the myth that persuasion is
a call to action. To “call” is to “invite.” This puts all
the power in someone else’s hands. While to “direct”
is to “control.” This is the ultimate way to give you
the power you need to get what you want. Inviting
someone to do something allows them to say no. You
must lead or direct them to what you want in simple
words, statistics and/or visuals proportional to the
magnitude of your need. Think of a traffic cop. They
are not inviting you to take their direction. You are
clearly persuaded to do what they want you to do
as they are in control. Moving someone to decide
in your favor is not always easy but there are steps
which you can take that will get you what you want.
Would you consider turning your book into a series or has that already been done?
Yes. I have been considering the book become a series for lawyers, sales people, negotiators etc.
When you were young, did you ever see writing as a career or full-time profession?
No, I was not a big reader because I was a visual learner. I never thought I would have author added to my title but once I wrote my first book I find it coming though me without a lot of effort. But again I am a big believer that audio and visuals must come together. To me putting visuals to the word is my favorite part.
Did any of your books get rejected by publishers?
Yes, both books were rejected. I had many people try to talk me into things like size, color and not fitting into the norm. But I could not give my original ideas so I took a chunk of my retirement and made them happen.
What is your view on co-authoring books; have you done any?
I don’t see that in my future.
What’s next for you?
My next plan is to speak and pass on the message that we all have commonalities that can bring up together; we just need to use these commonsense tools to give each other a chance.