Monday, May 25, 2020

Character Interview with Balsy Dewitt of Emilio Corsetti III's 35 MILES FROM SHORE




Character Interview Day! Today's guest is Balsy Dewitt from inside the pages of 35 MILES FROM SHORE by Emilio Corsetti III.  It is a pleasure to have him with us at The Literary Nook!



What is your name? Balsey DeWitt. My wife never liked my first name, so she always called me by my middle name of Dean.

What do you look like? I’m almost 87 years old right now, but when this happened, I was a young 37. I was an airline pilot. If you’re picturing Tom Cruise or Matt Damon, you’d be wrong.

Where are you today and what are you doing? I’m at home in upstate New York living in the house I built.

Describe the outside of your home. A wooded area full of wildflowers, trees, and leaves.

You come face to face with your worse enemy. How do you react? I still have dreams about that day. What could I have done differently? Why did this happen? Why did we have to lose those two little girls? It’s been nearly fifty years.

You keep a photo album of memories from your lifetime. If you could only keep one photo, which one would that be? It would probably be a picture of me in my United Airlines uniform.

Are you a morning person or a night owl? Morning.

A police officer stops you for a minor violation. What violation is that and how do you react? Having an expired license plate. Yes sir, I’ll take care of it as soon as I can.

What is your favorite piece of clothing? Really? How about my pajamas.

Do you have any phobias? What are they and how intense are they? How have they impacted your life? For the longest time I dreaded having to relive that day. It wasn’t until I told my story to the author and got it all off my chest that I was finally able to accept and forgive myself.

Open your wallet, purse, or briefcase. What do you find? A few dollars that I happily give to my grandkids.

You move into a new home. What's the first thing you buy for it? A nice chair.

How do you feel about mortality? It’s something I’ve been thinking a lot about lately. I survived an accident that took the lives of twenty-three people, including two young girls aged four or five. I think about Maragareth Abraham, the twenty-four-year-old flight attendant, who didn’t survive. I’m lucky to be here, but I do think about those twenty-three people.

What scares you? Knowing that people still blame me for what happened.

How would your parents describe you? Conscientious and ambitious.

What’s the last thing you do before you go to bed at night? I say a prayer.

Who is your best friend? My wife Edith. She stood by me all this time.

Who is your worse enemy? Memories

Are you faith-oriented? Yes.

Are you married or in a relationship? Happily married.

Do you have children? Two

Where is your favorite hangout? Hawaii

You are at the zoo. What is your favorite animal? The penguin. I’ve been told that I sometimes walk like a penguin.

You just woke up to find that war has been declared. What’s the first thing you would do? Pray for everyone involved.

When you were a child, what did you want to be when you grew up? A pilot.

If there was one thing you could change about yourself, what would that be? It would have to be my first name. Balsey, really? What were they thinking.


About the Book  

On May 2, 1970, a DC-9 jet departed New York’s JFK international airport en route to the tropical island of St. Maarten. The flight ended four hours and thirty-four minutes later in the shark-infested waters of the Caribbean. The subsequent rescue of survivors involved the Coast Guard, Navy, and Marines. In this gripping account of that fateful day, author Emilio Corsetti puts the reader inside the cabin, the cockpit, and the rescue helicopters as the crews struggle against the weather to rescue the survivors who have only their life vests and a lone escape chute to keep them afloat.

ORDER YOUR COPY

Amazon → https://amzn.to/39zbKBq

 Barnes & Noble → https://bit.ly/39HL7dz

 

About the Author 


Emilio Corsetti III is a professional pilot and author. Emilio has written for both regional and national publications including the Chicago Tribune, Multimedia Producer, and Professional Pilot magazine. Emilio’s first book 35 Miles From Shore: The Ditching and Rescue of ALM Flight 980 tells the true story of an airline ditching in the Caribbean Sea and the efforts to rescue those who survived.

Emilio’s latest release Scapegoat: A Flight Crew’s Journey from Heroes to Villains to Redemption tells the true story of an airline crew wrongly blamed for causing a near-fatal accident and the captain’s decades-long battle to clear his name. Emilio is a graduate of St. Louis University. He and his wife Lynn reside in Dallas, TX.

WEBSITE & SOCIAL LINKS:

Website Address: https://www.EmilioCorsetti.com
Blog: https://www.35milesfromshore.com (dedicated website)
Twitter: https://twitter.com/EmilioCorsetti 
Facebook: https://www.facebook.com/Emilio.Corsetti.III

Wednesday, May 20, 2020

Q&A: Alison Neuman, Author of HOME

Alison Neuman is a writer, author, choreographer, and dance artist, who is passionate about sharing underrepresented voices. She holds a Bachelor’s of Applied Communications Degree, a diploma in Professional Writing, and a Master of Arts degree with a focus on Educational Studies.

WEBSITE & SOCIAL LINKS:

Website: www.alisonneuman.ca
Blog: http://www.alisonneuman.ca/blog/
Twitter: http://www.twitter.com/Alison_Neuman
Facebook: http://www.facebook.com/alisonneuman.ca
Goodreads: https://www.goodreads.com/author/show/4375290.Alison_Neuman

Thanks for this interview, Alison.  Congratulations on your new book! Would you say it’s been a rocky road for you in regards to getting your book written and published or pretty much smooth sailing?  Can you tell us about your journey?

Thank you for having me on your blog. The process of writing Home, the last installment of my Friends and Family Series, was challenging, and I wasn’t sure if the series would ever be finished after my mom passed away two years ago. Throughout my entire life, my mom was always there with me. Through all my hospitalizations and doctors' appointments, she was my sense of home. My family had a love for reading, and many a night when I was a small child and in and out of the hospital, my mom would read to me before I fell asleep. My mom always made time to read, and when I was older, we would silently read together.



As macular degeneration stole my mom's vision and made it challenging to read, I started reading out loud to her. While the activity was reversed, we could still share our love of reading. In the last few years, my mom had dementia, and we were her caregivers. I wanted to share my writing, my love and appreciation for all she had done. I started the first book in the series called Don't Eat Family, about a cat (Fluffy) who meets a mouse (Levi) experiencing a disability, and they become friends. My mom’s childhood pet inspired the cat, and the mouse is the literary character I wished I had to identify with when I was a child experiencing a disability. The follow-up book, Help From Friends, was about ability and adventures between friends. Home, explores the journey of memories and friendships as Fluffy brings her friend Levi and his family back to the safety of her family home. As I was writing this book and still grieving from losing my mom, it made me realize that wherever I was, my mom was always my home and I will always carry her with me.



Home is being launched before Mother’s Day because this book is my gift for her. I hope this book and the series will be shared with parents and their children and grow a love of reading.

If you were to pen your own autobiography, what might the title be?

Searching for My Life or Pushing Through would be some potential autobiography titles.

When not writing, what do you like to do for relaxation and/or fun?

When not writing, I love to spend time with my family and friends, read, dance, craft, bake, and be outside.

What makes your book stand out from the rest?

My book stands out from the rest because there is a strong character that is experiencing a disability and not a negative plot point for the main character. All of the artwork in the book is comprised of paintings that were done with sketches, paints, and special paper, versus digitally on a computer.


If your book was put in the holiday section of the store, what holiday would that be and why?

Home would go in the Mother’s Day section of the store because the series is for sharing with family.

Would you consider turning your book into a series or has that already been done?

Home is part of the Friends and Family series.

When you were young, did you ever see writing as a career or full-time profession?

As a child, I loved books, but I never thought of a career as an author despite the fact I have written my entire life.


Did any of your books get rejected by publishers?

Yes, Ice Rose – A Young Adult Spy Novel and Searching For Normal: A Memoir were both rejected numerous times before finding their current publishers.

What is your view on co-authoring books; have you done any?

I would love to co-author a book and share the writing and publishing journey with another author. Being able to have an additional view and writing skillset to include in the creation of the manuscript would be beneficial. Not to mention, having a second person to work in tandem on book promotions would be fun.

What’s next for you?

My next project, which I have worked on for a few years, is my manuscript entitled Hindsight. It is about a young woman, Olivia, who is experiencing a disability and balancing University and work, grieving the loss of a parent, and searching for love. She begins researching a story for her university paper and discovers a secret that, when revealed, will threaten not only her life but also her family and love.


About HOME

Fluffy, the cat, knew the minute she met Levi that he would become fast friends with the friendly mouse using a special wheelchair. In the third installment of their adventures, join Fluffy, Levi, and his family on their final leg of adventure to find their forever homes together.

ORDER YOUR COPY

Amazon → https://amzn.to/2Va96Ox

Smashwords → https://www.smashwords.com/books/view/1015552

Monday, May 18, 2020

Q&A: J. Richman, Author of A MAN'S LATE NIGHT THOUGHTS

J. Richman is the author of A MAN’S LATE NIGHT THOUGHTS, a collection of thoughts about life, relationships, and humanity.

Richman’s work history includes his service as an undercover intelligence officer in the US Air Force; later, he established a thriving business in real estate investment. For 16 years, Richman owned and operated Modify My Mortgage, a company that worked with homeowners to prevent foreclosures. His business success allowed Richman the time to pursue his passions, which included serving as the president of Nova, a workshop that provided work and life skills training for clients with disabilities; cofounding A Way Across, a drop-in center for teenagers with emotional and substance abuse problems; and fundraising for several more public service groups.

Richman enjoys writing and editing at night after allowing his ideas to blossom and expand during the day. The author is married with three sons and five grandsons.

When did you come up with the idea to write your book?
This book was not a book for over 10 years as it beginnings was a journal of my daily thoughts that over time became more interesting as I found I had a talent reducing long meaningful thoughts into very a short concise thoughts. I included these thoughts in my commutations to friends and they responded that they caused them  to rethink some of reactions to their errors and those of their family members.
A better understanding of our human frailties and add self-compassion relieve a lot of stress and reduce self anger and anger for others.
As the numbers of thoughts added one on another to over 200 and the idea of a book was born.
Who is your publisher and how did you find them or did you self-publish?
My publisher is Dorrance Publishing has a 100 year history helping author self publish.
Is there anything that surprised you about getting your first book published?
Everything was a surprise. They had never seen a book of 344 short concise original thoughts by one author and it turns out no one had---Having a completely different soon caught interest of some radio shows and the title of  A Man’s Later Night Thoughts piqued the interest of women.
Do you believe a book cover plays an important role in the selling process?
The book cover must catch the eye and my cover shows a park at night with the title and a thoughts.
How hard was it to write a book like this and do you have any tips that you could pass on which would make the journey easier for other writers?
Problems occur when we confuse how a women looks for who she is----
What’s one fact about your book that would surprise people?
To understand we are all prone to errors and self compassion for our self and other leads to less self anger and anger for others.
Finally, what message are you trying to get across with your book?
Holding on to anger is like holding a rope pulling you to oblivionsave yourselflet go !!!
 
About A MAN'S LATE NIGHT THOUGHTS


A MAN’S LATE NIGHT THOUGHTS by J. Richman is a creative and life-affirming collection of ponderings that expose the deep thoughts and feelings of a man who has lived a life full of diverse
experiences and challenges. This uniquely constructed compilation of more than 300 reflections focuses on several areas of living, including intimate relationships and acceptance of human frailty, as well as the author’s internal conflicts.

A MAN’S LATE NIGHT THOUGHTS homes in on the complications inherent in intimate relationships from the opening pages of the book: “Problems accrue when we confuse how a woman looks with who she is.” Richman brings the perspective of a mature man to the lessons on love presented in the book, including, “Exploitation of another depreciates both parties,” and “The reason we fall in love with flawed people is that that’s the only kind of people there are.”

In addition to offering a brief study of intimate relationships, A MAN’S LATE NIGHT THOUGHTS probes human frailty and offers readers guidance in accepting this fact. “We must learn to be strong enough to be gentle,” brings into focus the need to deliberately work at treating people well. The author also encourages readers to show self-compassion when dealing with their own baggage: “Sometimes it’s difficult to see beyond the wreckage of our lives, but we must! Take heart! We are more than our mistakes.”

In A MAN’S LATE NIGHT THOUGHTS, Richman further challenges readers to take the reins of their lives when he says, “Name those things that you would do if you had no fear then do something about it.” He offers words of caution regarding political rhetoric: “Beware of politicians who whip up emotions to make us suspicious of others unlike us.” And rounds the book out by sharing his internal conflicts: “The world has bent me more than I have bent it”; “too often my logical mind and my emotional mind are hostile enemies”; “every time I look in the mirror, I expect to see a younger man.”

A MAN’S LATE NIGHT THOUGHTS began as a series of notes that Richman wrote to himself. “I found that if I do not write out my true, and often painful, thoughts and feelings, I do not deal with them.” Richman wishes a book like this one had been available when he was a boy because the knowledge enclosed could have assisted him in navigating his teenage and young adult years. He hopes A MAN’S LATE NIGHT THOUGHTS will assure men that they are not alone in their quiet musings. For women, Richman believes the book will provide a window into men’s unexpressed emotions.

ORDER YOUR COPY

Amazon → https://amzn.to/2RVEoqX

 Barnes & Noble → https://bit.ly/3b7HaRo

 

Tuesday, May 5, 2020

Q&A: Jennifer Chase, Author of FLOWERS ON HER GRAVE

Jennifer Chase is a multi award-winning and best-selling crime fiction author, as well as a consulting criminologist. Jennifer holds a bachelor degree in police forensics and a master’s degree in criminology & criminal justice. These academic pursuits developed out of her curiosity about the criminal mind as well as from her own experience with a violent psychopath, providing Jennifer with deep personal investment in every story she tells. In addition, she holds certifications in serial crime and criminal profiling.  She is an affiliate member of the International Association of Forensic Criminologists, and member of the International Thriller Writers.

WEBSITE & SOCIAL LINKS:

Website: https://authorjenniferchase.com/
Twitter: https://twitter.com/JChaseNovelist
Facebook: https://www.facebook.com/AuthorJenniferChase/

Thanks for this interview, Jennifer.  Congratulations on your new book! Would you say it’s been a rocky road for you in regards to getting your book written and published or pretty much smooth sailing?  Can you tell us about your journey?

This book, Flowers On Her Grave, moved smoothly. But, that hasn’t always been the case. I’ve been working for almost ten years independently publishing, which has been a bumpy road. About a year ago, I was approached by Bookouture and my Detective Katie Scott Thrillers were published and hardships and frustrations began to lessen, which allowed for this book to sail through the process with little tensions. 

If you were to pen your own autobiography, what might the title be?

Life & Times of Author Jennifer Chase: Jump Into the Deep End of the Pool

When not writing, what do you like to do for relaxation and/or fun?

I love to read of course. But whenever I can, I love to be outdoors walking, hiking, training with my dog, or just spending time at the beach.

What makes your book stand out from the rest?

The police procedural and crime fiction genres are saturated out there—that’s for sure. However, from the responses I’ve been receiving from readers, they tell me that it’s refreshing that my heroine Detective Katie Scott is not only smart, but flawed. More specifically, she suffers from PTSD. She’s a veteran, and must handle the stresses of police investigations. Of course, everyone loves a dog in the story—there’s a black German shepherd too.

Can you give us the very first page of your book so that we can get a glimpse inside?

PROLOGUE



The dense forest remained isolated. It was deserted. The sun was perched straight up in the sky and scorched the ground. The dry earth was thirsty for the first season’s rainfall. A soft rustle in the trees indicated that there were birds and other small varmints making it their homes protecting them from the harsh weather and roaming predators.

Stepping from the main hiking trail, the park ranger took a moment to catch his breath and to stomp the caked dirt from his hiking boots. He regretted almost immediately that he didn’t bring an extra bottle of water as the heat intensified. Relieved that he had reached the camping area where the grad student had stayed, he began his routine search.

The static from his walkie-talkie interrupted the natural quiet. “Rob, are you there yet? Over.”

Pressing the button, he replied. “Just got here. Over.”

“See anything? Over,” said one of the other rangers from headquarters.

Rob saw blue shreds of fabric intertwined in the low lying bushes. He curiously walked over to them, leaned down, and pulled one of the long pieces of fabric between his fingers out of the brush. Several dark droplets had spattered the end of the fabric. He followed a trail as he examined the other nearby pieces which looked the same.

“Rob? You there? Over,” headquarters asked again.

“I’ll get back to you. Over,” he said securing the walkie-talkie to his belt.

“10-4. Over and out.” And then the radio went quiet.

Rob turned and began searching the nearby area. “Hello?” he said loudly hoping for a response. “Hello?” he said again—this time louder. “Cynthia? Cynthia Andrews?”

No response.

Rob scanned every tree and bush within the vicinity, but there was no sign of the grad student. He began to think that the worried family hadn’t been mistaken with their concerns, but there had to be a logical explanation as to why she hadn’t contacted them in several days.

He let out a sigh. A breeze ignited in the air and blew around him rustling the leaves and pushing up some dust clouds. And that’s when he saw it. He stopped. Taking a moment to re-focus his eyes, he saw what was left of a tent. Moving his hand to his holstered gun, Rob readied himself for what, or who, he was about to encounter.

*

If your book was put in the holiday section of the store, what holiday would that be and why?

Love this question! I would say Fourth of July. Since my main character was in the military as an explosives K9 handler, there are many shocking and light up the sky moments. Many things in the story makes readers feel like they are in a whirlwind of fireworks.

Would you consider turning your book into a series or has that already been done?


Yes, the Detective Katie Scott thrillers are part of a series.

When you were young, did you ever see writing as a career or full-time profession?

I loved books and read whenever I could. When I was young, it was actually a large part of my life. No, I don’t think I ever thought about writing as a full-time profession.

Did any of your books get rejected by publishers?

Early in my career of writing, I did send out manuscripts as well as screenplays, and received rejections. It didn’t stop me and I didn’t want to slow down to wait for a publisher, so I pushed full speed ahead as an independent author.

What is your view on co-authoring books; have you done any?

I have not co-authored a book. It’s not something I’m looking for in my career; however, I may co-write a couple of books with retired law enforcement officers. You’ll just have to wait and see what comes next ;)

What’s next for you?

For me, I’m currently working on the fourth Detective Katie Scott Thriller. I also have some of my previous series that I’m working on whenever I can. You can find out all the details at my blog www.authorjenniferchase.com



Thank you so much for the wonderful interview opportunity.


About FLOWERS ON HER GRAVE


On the floor, amongst the piles of freshly pressed laundry, lay the woman’s lifeless body, her pale yellow nightdress soaked in blood. 

“I didn’t do it…” came a whisper from the corner of the room. 

Detective Katie Scott has never seen two people more in love than her aunt and uncle as they danced on the decking the night of their wedding anniversary party. But the next morning, when Katie finds her aunt’s body sprawled across the floor, that perfect image is shattered forever.

All fingers point to Katie’s uncle, Pine Valley’s beloved sheriff and protector – after all, his prints are all over the antique knife found at the scene. Grieving, but certain of her uncle’s innocence, Katie is consigned to the cold case division after she’s discovered searching the house for clues. Does someone want to keep her as far away from this investigation as possible?

Ignoring warnings from her team, Katie digs into her uncle’s old case files and discovers photographs of the body of a young girl found tied to a tree after a hike in search of a rare flower. Her body is covered with the same unusual lacerations her aunt suffered. Katie knows it can’t be a coincidence, but every lead she follows takes her to a dead end.

Moments before the sheriff is arrested, Katie realizes that a single piece of thread she found at the crime scene could be the missing link that will stitch old crimes to new. But how can she prove her uncle’s innocence without throwing herself directly into the line of fire? She doesn’t have a choice, he’s the only family she has left

ORDER YOUR COPY

Amazon → https://amzn.to/2IOsQQW

Monday, April 27, 2020

Book Blast: The Demolition of Democracy by Ted Bagley




 

Inside the Book:



Title: The Demolition of Democracy
Author: Ted Bagley
Publisher: XLibrisUS
Genre: Political Science
Format: Ebook/Paperback/Hardcover

This work is a synopsis of how I, from my research, feel that this current administration and its behavior, policies, and attack on the democratic foundation of the country could be the undoing of the US as we know it today

Purchase Here

Meet the Author:
The author is writing his fourth novel ,The Demolition of Democracy, to give substance to what he sees as a threat to the stability of our country by the current Trump administration.

Giveaway

Ted is giving away a $25 Gift Card!

 
Terms & Conditions:
  • By entering the giveaway, you are confirming you are at least 18 years old.
  • One winner will be chosen via Rafflecopter to receive one $25 Gift Certificate to the e-retailer of your choice
  • This giveaway begins April 27 and ends on May 8.
  • Winners will be contacted via email on May 9.
  • Winner has 48 hours to reply.
Good luck everyone!

ENTER TO WIN!

a Rafflecopter giveaway >>

Tour Schedule

Friday, April 24, 2020

Book Watch: Social Leads: Your Social Media Playbook to Generating More Leads by Shay Banks



SOCIAL LEADS: YOUR SOCIAL MEDIA PLAYBOOK TO GENERATING MORE LEADS IN THE NEXT 90 DAYS
By Shay Banks
Nonfiction

Struggling To Profit From Social Media?

It’s more than likely not your fault. There is a lot of misinformation (and outright lies) being told about how social media is supposed to work. In Social Leads you will discover post ideas to use on Facebook, Pinterest, LinkedIn, Instagram, TikTok, and more!

Your Very Own Social Media Playbook You Can Use Over and Over

If you want to add social media to your marketing plan, this is the playbook you need to get started. Understand how each platform works and how so you can achieve your business’s goals. Inside this action-oriented book, you’ll learn:
  • How to get traffic to your social media pages for free
  • What to do when you’ve tried everything on social media and you’re not getting results
  • Example social media posts (with pictures) to help get your creative juices going
  • Plus more!



Amazon → https://amzn.to/3awrSVf








What To Expect From This Book
Back in the day, building a business seemed pretty straight forward. You found a building, you got a loan, you opened up shop, and the people came to your store.
Except, that’s not exactly what happened?
People found office space, got the loan, opened up shop, and no one came. The savvy business owners would discover marketing tactics that would generate foot traffic. Tactics like direct mail, radio advertising, catalog advertising, classified ads, etc.
After some trial and error, they saw results.
Nowadays, the storefront is different.
People go online and build websites. No loan needed, just a monthly payment for hosting and an annual fee for your domain registration.
But many people have discovered that though it’s easier to “set up shop” now than a few decades ago, they run into the same problem: getting customers.
The savvy business owners will start looking at different online marketing tactics such as blogging, email marketing, SEO, and social media marketing.
“Build it and they will come” mentality crippled/cripples many businesses.
If you are reading this book, kudos to you for putting forth effort to “figuring it out”. It’s important to get as much knowledge as possible. But as Dale Carnegie infamously said, “knowledge isn’t power until it is applied.”
If you are not action oriented, then this book is definitely not for you. I’m sorry to tell you that this book is nothing but words filled with actions you must take if you want your business to have a chance in hell of survival.
Yes, I know, with a title like Social Leads: Your Social Media Playbook to Generating More Leads in The Next 90 Days, there should be some magic. There should be some snap-your-fingers-and-boom-it-works instructions. Sadly there is none of that in this book.
This book is for action-takers.
Implementers.
Persistent and determined individuals who will, by golly, make this business work; it’s this or bust. If that is you, then you’re in luck.
What’s on the pages that follow is action plan that will help you start attracting leads organically using social media.
Why are we focused on social media?
According to the statistics, the average person is on social media between 2 – 6 hours every single day.
Marketing 101 says “Go where the people are.” And the people are on social media. Chances are high, you will be able to sell your products and services on social media.
But…(there’s always a but isn’t there)…
Social media is always changing. The algorithms, the rules, and the available platforms all can change at the drop of a hat. It’s this constant change that makes social media marketing difficult for many to grasp and understand. In my ten plus years of using social media to generate traffic to websites in a variety of industries, I have seen it all.
And yet, despite the changes, I have managed to attract clients and money with less followers and fans than many of my competitors. (I made $500 my first 6 weeks on Instagram with a meager 40 followers. To date, I have made thousands of dollars on Instagram alone and I have under 300 followers.)
How is that possible?
You’ll discover all of that and more in this book. Turn the page and let’s get started.











Introduction
“It doesn’t work!” a woman, we’ll call her Julie, said as she approached my expo booth and scowled at my signage.
Thinking that I must have misheard her, I said, politely “I’m sorry?”
“It doesn’t work. This social media stuff. It doesn’t work. You’re all liars.”
“Well…I’m sorry that it’s been tough,” I said with a strained smile. I mean…what am I supposed to say to that? Yes, you’re right. Many people that do social media ARE liars. Many don’t know how to turn a profit, but they know how to get your some fake followers.
In a way, I truly was sorry for her.
“I don’t want your sorry,” she grabbed a business card off the table and looked at my name. “Shay? Is that I how I pronounce your name” she asked.
“Yes.”
“Well, I don’t want your sorry Shay. I want you to fix it! Here’s my Facebook.” She handed me her phone with her Facebook business page open and ready for my analysis.
I don’t usually do impromptu social media analysis at live events, but it was early. Not too many people were there just yet so I let this interaction happen. Plus, this lady was not backing down. I could tell that she was not going to take no for an answer.
I grabbed her phone and scrolled down a bit. I immediately knew what was missing.
“Yea, I see what—” I began. She interrupted me before I could even finish the sentence. She was definitely trying my patience.
“Nuh huh,” she said, finger pointed up. “I need you to check my Pinterest too.”
She clicked on the Pinterest app, went to her profile and handed me the phone again. I scrolled through her Pinterest page and knew immediately what was missing and why she wasn’t getting results.
Have you ever heard the saying “How you do one thing is how you do everything?” Well it applied here as well. I knew that all of her social media pages were making the same mistake. But to appease her, I looked at all of them.  Facebook, Pinterest, LinkedIn, Instagram, and YouTube.
And then, I looked at her, sternly, and then gave her 3 actions to take right now to turn her social media pages around.
This book is an extension of that conversation with her.
Why The Majority Are Not Making Money
Did you know that 70% of small business owners who create online content make $0, as in zero, nada, zilch, $0 from social media, or from any content that they create online?
This is a good thing because that means 30% of small business owners are making money. So if you can ignore the 70 and follow the 30, you will be okay.
I know those Instagram “influencers” want you to believe that it’s all easy. Just post a selfie and BOOM, watch that cash roll in baby!
It doesn’t quite work that way. Or, shall I say, it worked that way in the early days, but nothing lasts forever.
Nowadays, you better know what the hell you’re doing on social media or you can
1) waste a TON of time getting likes and engagement but getting NO dinero and
2) waste a TON of money on Facebook ads, influencer shout outs, or high-end e-courses that promise you’ll make 6 figures in 6 days. (it never works out like they promise, but you don’t realize that until AFTER the 30-day money back guarantee)
Let’s face it, consumers are smarter now. They are armed with information and they know when someone is trying to sell them. If you plan on using social media to market your business, you better bring your A game!
The Zero Profit Attorney
I did a discovery call with a well-known attorney in Dallas who wanted me to help her generate more leads from her social media pages. She and I met at a local networking event and exchanged cards. At the event she expressed that her social media person was gonna put her in the poor house if she didn’t get this thing turned around.
I was shocked she asked me to help her since, based on all the advertising I’d seen of her online and offline, I assumed she was doing quite well.
Turns out, she was breaking even. If she spent $20,000/month in ads online, she would bring in $20,000 worth of business.
That’s certainly not good because you want to be able to have a profit. I mean, that’s what a business is, right? Products and services sold in order to make a profit.
She was skeptical of working with me because she’d spent upwards of $15,000 already on e-courses and her current social media person.  Both were not panning out like she’d hoped. I told her I don’t have an e-course that could fix her problem and honestly, an e-course wouldn’t do her any justice.
She was neck-deep in this social media ocean and it was not something she could navigate out of by herself.
What she needed was a full on 4-hour session with me, one on one.
And that is what we did. A 4-hour session where I showed her step by step how to tweak her Facebook advertising campaign (on her own), what to post, and how to select better targeting. As a result, she slashed her ad costs from $20,000/month to $5,000/month.
Without doing anything else differently, she was able to profit $15,000/month.
Doing the wrong thing on the right platform is costly. This is what the majority do. They follow an influencer or a marketing guru, they follow their “rules” and then they end up not getting the results that were promised.
The reason it doesn’t work is because the influencer or marketing guru has a different target market, spends more money on advertising, has a more established social media reputation, and has access to partners who will happily promote them.
Follow marketing gurus and influencers at your own risk.
Common Characteristics Of Social Media Posts That Make No Money
  1. Too many stock photos
  2. Perfectly shot photos of people on the beach with their laptop
  3. Generic questions asked in an attempt to “boost engagement”
  4. Lots of branded content
  5. No videos or photos of the person running the page
  6. Too many quotes
  7. Inconsistent posting
  8. No engagement with followers
  9. Too many topics covered
  10. Unclear business message
What I'm going to share with you in this book is stuff that I've used in my own business as well as what I've assisted other entrepreneurs and small business owners use in their business.
These strategies work online as well as offline. You will see some similarities, or things that you can take from social media and use offline or take from offline and apply it to social media.
Both work hand-in-hand.
The Difference Between A Social Media Strategist And A Social Media Manager
We need to address the elephant in the room.
 I get asked this question all the time when I tell people what I do. People think I am in my office all day posting social media content for businesses.
That’s not an accurate description of what I do. So let’s break down the differences so you get a clear understanding.
A Social Media Manager, by definition, manages your social media pages. They interact with your audience on your behalf. They comment on your followers’ posts. They are basically people who boost engagement.
A social media manager’s main job is to increase your followers organically and post the content you create. That’s it. They are acting on your behalf to save you time.
A Social Media Strategist, by definition, shows you a strategy to achieve your business goals using social media. They do a ton of market research on your target audience and use that information to create a specific social media campaign for your business.
A social media strategist’s main job is to get you leads so you can boost your business. That’s it. They do not post the content, but they may create the content for you to save you time. Depends on the services that strategist offers.
If you already have content and just need someone to post it on your social media pages, or you don’t have the time to get on social media every day and you need someone to do it for you, then you need a Social Media Manager.
If you need to know what to do on which platform in order to attract your ideal client using social media or you have a specific goal you would like to achieve using social media, then you need a Social Media Strategist.
What’s Your Motivation?
Before we get into the actions you need to take, you might want to get out some pen and paper. We're going to do a quick little exercise, because I want to tap into your why.
What's your why? Why do you want a business? Why are you trying to make this business grow?
I always do this with my clients because this entrepreneurial journey is tough! I can speak firsthand to that. If you don't have a strong enough why, you will not move forward, you will give up, and you may give up too soon when you were super close to a win.
I don't want you to fall prey to that. Take a quick second and answer these questions:
Three months from now, I will earn ___________________.
I will earn this amount because ____________________________________________________________________________.
I commit to ________________, ______________________, and ___________________ in order to achieve my goal income.
I want you to keep the answers above handy. Keep them around you, because, let me tell you, you will find obstacle. Well, actually, you won't find them, they will find you.
There will be several obstacles for you to overcome on your journey. And it's constant. It never stops. I don't care whatever success you're looking for, there are more obstacles on the other side of that. So keep these answers front and center so that you can stay focused when things get tough.
About Me
“I’m so thankful I had a childhood before technology took over.” -Unknown
I'm going to send you back, waaay back in time when this grown woman was a little six-year-old girl in the first grade.
My first series of novels that I read were the Babysitters Club. The series was about these 4  best friends who started a babysitting business. And I was just so intrigued by that. I thought, oh my gosh, that is my calling. That is what I'm going to do. I am going to have a babysitting club business. But I’ve got to wait until I'm in the eighth grade. Right now, I'm six years old. What kind of business should I do now, I would ask myself.
I knew that a kid that lived down the street from me, delivered newspapers.
I remember asking my mom if I could deliver newspapers like the kid down the street. Without even a second to think, my mom said no because “that's a boy's job.” As a sidenote: there were also a few child kidnappings that had happened in my small town that made her leery too.
Through my search, I was able to find one business that my mom could not say no to: BeautiControl Consultant. If you know Avon or Mary Kay, you may know what BeautiControl is, because it's very similar.
They do make up, they do facial cleansers, and all that good stuff. I remember I gathered up my $100, which was my birthday money and part of my allowance. I scraped it all together to get a starter kit. My first customer was one of my aunts. She bought a moisturizer from me.
It was the first $12 I’d ever earned on my own.
I didn't do BeautiControl for very long, though. But I knew I was meant to be in business for myself because I was already looking for business opportunities at six years old! Now if we fast forward a little while, I have gone through high school, I've gone through college. I lived in South Korea for a year teaching English as a Second Language, and then I came back to Texas, and I was a teacher. So let’s just fast forward 20 or so years after earning that first $12 on my own.
It was around this time, in 2008, I was done with teaching. I knew I couldn’t do it anymore. But I didn’t know what my next move would be. But I knew for sure, it was not teaching.
And so I started looking for business opportunities online. Three days into my search, I became intrigued by a young lady who said she was a business coach. I bought some of her online programs, I read her blog, I commented on her blog, I did some more online research, and then I joined her mastermind.
This business coach advised me that I could have an online business sharing my gifts and passion. (Vague, I know! But I was so eager to jump at the possibility that I didn’t let logic enter in my mind!)
She was like, "All you need is a blog! You already have a powerful voice, you can just write, and you'll make six figures."
And so I followed her instructions. I started my blog. I would work at my school from 7:00 AM to 5:00 PM, and then I would go home and be in front of the computer from 6:00 PM to midnight.
I did this every single day for over a month. I was determined to make this business a success.
After about the first 40 days of doing this, I looked at the analytics. I’d been blogging like a mad woman for over a month and I wondered how many people have come to my website, because I haven't seen anything in my PayPal account.
I knew something was wrong because the equation was blog and BOOM, make six figures.
When I didn’t see anything in my PayPal account, I went to the analytics. I go to the analytics and I saw that only two people had come to my website. Do you know who those two people were? Me and my mama!
 That was not okay because the two of us were not going to help me make the six figures that I wanted.
I quickly learned that this big-time guru/business coach I chose to follow was leaving some important elements out of this “blog and make six figures” equation.
There was more to making money online and I had to figure it out on my own. It took me a long while, a lot of trial and error, lots of money spent, lots of time wasted, but once I figured it out, I started making money.
It started off by getting organic traffic to my website and then getting that traffic to get on my email list. I did that by applying all the SEO tactics I’d learned while reading sites like Copyblogger and ProBlogger. Using the tactics I learned from those websites, I ended up making $50 a day.
This was all free traffic because it was all about using the right keywords and backlinking strategies. I then stumbled upon advertising through Google Adwords, Facebook ads, banner ads, mobile ads, in-app ads. As a result, I started making $100+ a day.
And then, 3 years later, I was able to quit my teaching job.
You can actually shorten your learning curve by just listening to what I'm telling you in this book. Unlike my first business coach, I won’t be holding anything back.
I know what that feels like when someone gives you only part of the plan and then looks at you like you’re crazy for not making money.  This book is all about giving you the whole enchilada, so that way you can start getting leads and you can start making sales really quickly.
So without further adieu, let's get into the social media strategies that will get you more leads in the next ninety days.









Shay Banks helps entrepreneurs get more leads and sales with social media. If you’re not filling your pipeline with new leads, Shay can show you how to use your social media pages to do just that. Get more leads now by grabbing your free social media toolkit at: www.shaybanks.com.